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CRM - buyer beware


I was talking to a salesman the other day about a sale he’s working on. We discussed his potential client’s requirements, and I asked him what pricing he was putting forward. The figure he came up with was considerably less than I would have...
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Google and salesforce.com - Like Peanut Butter and


Today, salesforce.com and Google announced a new toolkit to link Force.com applications to Google Apps. Now, Appirio already has five commercial applications that connect Google Apps and Salesforce.com. That's more than any other vendor, and three...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Adobe users get help with Google Search


"No man is an island," the old saying goes. The same could be said of software: in an always-online world, even traditional desktop applications can become richer, faster, and easier to use by connecting people to information and to each other,...
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It's Performance Review Season Again


It’s that time of year when many businesses start doing their employee performance reviews. There was an interesting study done by the Society for Human Resource Management (SHRM) and the Ethics Resource Centre (ERC). Only 23% of HR professionals...
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Technorati Ad Network for Blogs is Live


Technorati ad networks displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns. Technorati Engage, the self-service ad network for bloggers is now...
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